Great Free Tools For YouTube Marketing

FilmMusic.IO

FilmMusic.IO is a large collection of Sound Effects and Soundtracks from various artists that offers an alternative to the YouTube Audio Library. Whereas the Aforementioned Audio Library can only be used on YouTube, FilmMusic.IO can be used anywhere given that you use the correct Attributions for the Music or Sound Effect.

However, whilst you can use the Music anywhere, you MUST be able to offer an Attribution either in the Description or within the Video itself. This Attribution must be exactly as it is listed when you download a Song or Sound Effect.

Even with this simple limitation this is one of the best places to go for Audio.

Gimp

Many people will have used Photoshop in their time but find that Adobe Creative Cloud Subscriptions can be a little pricey. This is especially the case if you'r just uploading a Vlog or a Simply Edited Video from an Event. You may have even had an Animation created by an external source, much like Natalka Design, and wish to create a quick Thumbnail yourself.

Gimp is the easy and free alternative to Photoshop and pretty much pulls off the same function as the mainstream Adobe App. In fact Gimp is widely used by Content Creators when starting their Careers, so it's no cheap knock off and a perfectly function able replacement for Photoshop.

Pexels

Pexels is simply a Library of Images and Videos that can be used on various Platforms such as YouTube, Instagram, TikTok and Twitter. You can use some of these images Commercially and you aren’t required to attribute the Artist or Film Maker who created the Content but it is heavily incentivised. 
Much like adding the Music or Audio from FimMusic.IO can add flair to your project. The Stock Video can allow for gaps between regular footage and, more importantly, add that professional feel.
Same with the Images found on the site, now of course, if you're creating this on your own, you’ll need something to edit it all together.

Power Director

Powerdirector is a great free alternative to Adobe Premiere Pro, although it is far simpler. If you just need a quick and easy edit then definitely turn to Power Director. If you are looking at more complex edits you may need to look externally or look at staking some money in more functional Video Editors, such as Premier Pro or Avid.
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