It is True our Phones have gotten larger since the inception of the Social Media App but the platform will also be focusing on ‘Video Content’. This doesn’t mean that your feed will disappear. Images will still be scrollable but those that do not fit the new sizing, roughly 720x1080 will simply have a gradient placed around them.
I wouldn’t go editing all of your images in a panic, this will be fine but it does show that the future is not only visual, but in motion. The Platform is directly coming for TikTok’s main user base by changing the feed so drastically like this. Essentially your Instagram feed will, for all intents and purposes, look like a TikTok feed.
This move probably means the Instagram Algorithm will be moving inline with TikTok’s, meaning Audience interaction is valued now more than ever. Likes don’t matter anymore, you need comments and re-watches on the content you post to Instagram, just like on TikTok.
It may take some time getting used too and has caused some kickback from some users who primarily post images on Instagram and it certainly an interesting choice. But whilst many Businesses use Instagram as a marketing tool, Instagram itself is a Business. They need to make choices that suit their business.
Ironically this can all stem back to Snapchat stories many Millennials and Gen Z’ers grew up with and is perhaps the final evolution of Social Media. Yet in an ever changing world, it will certainly be interesting to see what's to come.
