Top 5 Pieces Of Content To Create For Your Business In 2023

It’s 2023 and Social Media is as popular as ever. Although the ground has shifted with new and smaller platforms finally beginning to break through into the world with the bigger guys, the arena remains mostly the same.

So what content should you be making to promote and help your Business grow in 2023? Well, the list below should help you out!

Podcasts

Podcasts have become a staple in modern media. Covering a variety of topics from Relationships to Business. Being run by titans like Joe Rogan or smaller creators with only a few hundred listeners.

Most smaller Podcasts can be relatively easy to produce on a smaller scale. In some cases many of the bigger podcasts started off simply as a Discord call or a Zoom Meeting. And for Podcasts connected to your Business, this low budget rendition of a Podcast may well be all you would need!

Podcasts can also be on anything as explained above, so the possibilities are truly endless.

Update Vlogs

When most people hear Update Vlogs, they assume a 15 minute YouTube Video but this could not be further from the truth. An Update Vlog can be as simple as just a 30 second video explaining what you're up to and how things are going. 

This can then easily be utilised on YouTube Shorts, TikTok or Instagram Reels. This will give a more personal connection with your followers and give a friendlier feel to your Business over all. Plus the content being easily repurposed for three different platforms is always a bonus.

Stories (YouTube, Instagram, TikTok)

Stories began on Snapchat, many years ago but can now be found on almost every Social Media platform. Stories can be a variety of things, from simple images of your work day, advertising a product, service or other content. Stories can even be short and quick update vlogs.

Again you can repurpose a lot of Story content on various platforms, saving you time and money. 

A Look Back (Year In Review)

This is a simple and fun little idea that you can utilise to take a look back at everything your Business has done over the past year. Dropping your video in December 2023. This simply takes a look at things like YouTube Rewind and Spotify Wrapped and hone it in on your Business specifically.

Blogs

Blogs are one of the oldest forms of Content you could find on the Internet and as your reading this one now, its proof the medium is still gaining some attention today in this fast paced world of TikToks, Reels and Shorts.

Just remember to use Keywords and keep your Blogs in a simple and concise format, such as ‘Top 5:’.

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