Twitch: Twitch is a live-streaming service that allows you to connect with 15 million users worldwide. The inbuilt chat feature also allows you to connect with your audience live whilst user-built extension can allow for further audience involvement and engagement giving a unique and modern twist to online events.
Loom: Loom allows you to record your screen or anyone specific app and send it off to your target audience much faster and more simply than an email, this videos and clips can also be quickly edited on the fly, this can then be reacted to by those watching your content immediately with comments and various emoji’s.
Discord: running off the heels of apps like Skype, Discord originally started as a simple way for gamers to talk to each other during multiplayer sessions but has since evolved into its own live-streaming service as well as a highly effective chat room that can be run in unison with its own live-streaming service or can be used alongside apps like Twitch, allowing for a fast, fun and streamlined way to communicate with your audience.
Natalka Design: clear and efficient communication will be crucial in months to come, having to WFH. Visual communication will be critical to break down often complex messages and distill them into easy to digest. There’s a lot of opportunity in moving events to virtual space: no expenses, well targeted audience, no cap on numbers, fast to organise. Engage your remote audience by using visual collateral to promote your event and get higher sign ups. Add live scribing to your webinar and see engagement growing there and then. Use all that content as a powerful takeaway for further marketing follow up. Visuals have at min 6 times higher click rate and engagement levels than the usual content.
YouTube Live: Initially starting as a rival to Twitch, YouTube Live is a more simplistic live-streaming service that obviously has the added benefit of being linked too YouTube and being more easily available to build an audience but does lack the connectivity of Twitch and Discord yet does have a more professional feel.
You can use these apps collectively or one at a time, Twitch and Discord work exceedingly well together and YouTube Live has a large audience, whilst Loom brings its own unique and fun features to the table. Whichever you choose your online events will never be the same again and don’t forget we are here to help.
